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Responsibility Matters

Our business model plays an integral part in the three-tier system of regulated and responsible marketing of alcoholic beverages. In performing our role of the middle tier, we provide transparency and accountability to the distribution system. We ensure quality control of products, police retail licensing compliance, wholesale trade practices and make payment of state alcohol excise taxes. Our responsibility to our suppliers, both large and small, is to maximize the distribution, sales and ensure availability of their brands to the consumer. We believe moderate and responsible consumption of alcohol by persons of legal drinking age provides enjoyment and contributes to the quality of social life in Northwest Indiana. By providing impactful media PSAs and in school support programs that address underage drinking, parental support and sound decision making, we reinforce our commitment to the community that “Responsibility Matters”.

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Stella Artois Cidre

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